Reckless Desserts ltd trading as Reckless Desserts, a company registered in England & Wales, Registered office address at Probusiness Ltd, Wells Business Centre, St Lawrence Lodge, 37 Chamberlain Street, Wells, England, BA5 2PQ.

Your information is your information and we completely understand that. We are committed to maintaining the trust and confidence of all visitors to (“Our Site”) and people who fill in our contact forms or place an order through our web shop. In particular, we want to be very clear that we will never sell, rent or trade email lists with other companies, businesses or organisations.

In this Privacy Policy you’ll find information on when and why we collect your personal information, how we use it, how we keep it secure and the limited conditions under which we may disclose it to others.


When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. You can find more information on how cookies are used on this website in the Cookies section below.


This Privacy Policy only applies to our website. Please remember if you leave our website via a link or otherwise, those websites are not governed by this Privacy Policy. If you have questions about how those websites use of your information then you’ll need to check those website’s privacy policy.

Card payments are handled by Square and their privacy terms are display on their website.


What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your computer, mobile or other device when you visit a website. The website’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Cookies are very useful because they enable us to:

  • estimate our audience size and usage pattern.
  • store information about your preferences, and so allow us to customise our website according to your individual interests.
  • recognise the device you’re using.
  • recognise you when you return to our site.
  • You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you visit or log in to our website.

How long are cookies stored for?

Persistent cookies – these cookies remain on a user’s device for the period of time specified in the cookie or until the user manually deletes them. They are activated each time the user visits the website that created that particular cookie.

Session cookies – these cookies allow us to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily and once you close the browser, all session cookies are deleted.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience.

You can find more information about cookies at and


We may collect and process the following data about you:

Purpose/Activity Type of data Lawful basis for processing
To register you as a new customer (a) Identity


Performance of a contract with you
To process and deliver your order including: (a) Manage payments, fees and charges(b) Collect and recover money owed to us (a) Identity




(e) Marketing & communication

(a) Performance of a contract with you (b) Necessary for

our legitimate interests to recover debts owed to us

To manage our relationship with  you which will include: (a) Notifying you about changes to our terms or privacy policy(b) Asking you leave a review or take survey (a) Identity


(c) Profile

(d) Marketing & communication

(a) Performance of a contract with you (b) Necessary to comply with a legal obligation(c) Necessary for our legitimate interests to keep our records updated and to  study how customers use our products/services

If you contact us, we may keep a record of that correspondence.

Details of your visits to our website including, but not limited to, traffic data, location data, device operating system and browser usage.


We use information held about you in the following ways:

To ensure that content from our website is presented in the most effective manner for you and for your computer.

To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.

To carry out our obligations arising from any orders placed on the website.

To allow you to participate in interactive features of our service, when you choose to do so.

To notify you about changes to our service.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we use strict procedures and security features to try to prevent unauthorised access.


If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


You have the right to ask us not to process your personal data for marketing purposes, like our e-newsletter. We will always inform you (before collecting your data) if we intend to use your data for such purposes. You can exercise your right to prevent such processing by leaving the relevant check box blank on the forms we use to collect your data. You can also exercise your right at any time by contacting us at


You are entitled to view, amend, or delete the personal information that we hold.


Any changes we may make to this Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. However, we advise that you check this page regularly to keep up to date with any necessary changes.


Questions, comments and requests regarding this Privacy Policy are welcomed and should be emailed to

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